Paul Jobling is a renowned scholar in fashion studies, visual culture, and media history. He has extensively researched the intersection of masculinity, advertising, and fashion, particularly in the British context. His work critically examines how marketing and media have shaped perceptions of male identity over time. Jobling has authored several influential books and academic papers, making significant contributions to the fields of fashion history and cultural studies. His insights provide a deeper understanding of how advertising influences gender norms and societal expectations.
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