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The Advertising Business Operations, Creativity, Media Planning, Integrated Communications

The Advertising Business Operations, Creativity, Media Planning, Integrated Communications

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How to Use Advertising to Build Strong Brands

How to Use Advertising to Build Strong Brands

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International Advertising Realities and Myths

International Advertising Realities and Myths

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Communication Planning An Integrated Approach

Communication Planning An Integrated Approach

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Communication Planning An Integrated Approach

Communication Planning An Integrated Approach

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Working Across Cultures Applications and Exercises

Working Across Cultures Applications and Exercises

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Uncover the Hidden Power of Television Programming ... and Get the Most from Your Advertising Budget

Uncover the Hidden Power of Television Programming ... and Get the Most from Your Advertising Budget

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Uncover the Hidden Power of Television Programming ... and Get the Most from Your Advertising Budget

Uncover the Hidden Power of Television Programming ... and Get the Most from Your Advertising Budget

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Emerging Information Technology Improving Decisions, Cooperation, and Infrastructure

Emerging Information Technology Improving Decisions, Cooperation, and Infrastructure

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Emerging Information Technology Improving Decisions, Cooperation, and Infrastructure

Emerging Information Technology Improving Decisions, Cooperation, and Infrastructure

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