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Brand Management (Text and Cases)

Brand Management (Text and Cases)

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Consumer Protection Law and Practice

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Brand Management

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Consumer Behaviour

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Customer Centric Organisation

Customer Centric Organisation

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Consumer Behaviour — Text and Cases

Consumer Behaviour — Text and Cases

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Consumer Behaviour in Indian Perspective

Consumer Behaviour in Indian Perspective

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Consumer Behaviour and Marketing Research

Consumer Behaviour and Marketing Research

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Consumer Behaviour

Consumer Behaviour

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Branding Strategies

Branding Strategies

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