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This book presents the subject of retailing from both academic and pragmatic points of view. We have made an attempt to discuss retail concepts and practices through contemporary examples to provide practical insights to students and managers. Discover, SAQ,s and Review Questions will set a path for brain storming. Retail management can be made as complicated as one wants to but its success is in its simplicity. It is important to study all the variables that go into making retail store successful but the ultimate test of success is the consumer`s reaction to it. Contents : 1. Introduction to Retailing 2. Retailers and Retail Formats 3. Retailing Concepts 4. Customer Behavior 5. Retail Strategy 6. Trade Area Analysis 7. Store Location 8. Store Layout & Design 9. Concept of Organisation Structure 10. Human Resource Management-I 11. Human Resource Management-II 12. Leadership-Concept and Models 13. Leadership-II: Effectiveness and Adaptability 14. Planning Merchandise Assortment 15. Buying Merchandise 16. Pricing the Merchandise 17. Controlling the Merchandise 18. Promotional Strategies: Advertising, Sales Promotion and Publicity 19. Promotional Strategies: Store Atmosphere and Personal Selling 20. Store Management 21. Legislation for Retailing 22. Introduction to Retail Research 23. Application of Information Technology 24. Service Retailing 25. Financial Planning for Retail 26. Non-Store Retailing 27. Employee Motivation
