no information available
This book also helps the students of Agricultural Science to know about Agricultural Marketing and the problems faced by the farmers in marketing of agri-produce. It also emphasizes on the role of government in the development of agricultural marketing and the role of some important institutions in the development of agricultural marketing and foreign trade. Book Content of Rural Marketing in India PART I : INDIAN RURAL MARKET Rural Marketing Indian Rural Market Environment Rural Market Segmentation PART II : RURAL MARKETING STRATEGIES Rural Marketing Strategies Marketing of Agricultural Inputs Agricultural Marketing Marketing of Fruits and Vegetables PART III : RURAL MARKETING AND THE GOVERNMENT Role of Government in the Development of Agricultural Marketing Agricultural Credit and Crop Insurance PART IV : RURAL MARKET AND ALLIED ISSUES Agricultural Marketing: Education, Training, Extension and Research Rural Industries Foreign Trade in Agricultural Products PART V : CASE STUDIES Case 1 The New Decision Maker Case 2 The Buildup Case 3 Poised, Rural and Pulsating Case 4 Wakeup Call Case 5 The Right Mix Case 6 Stripped-Down CTVs Case 7 Free Sampling Case 8 HLL-Rural Thrust Case 9 NFL-Physical Distribution System Case 10 Weikfield Agro Products Ltd. Case 11 Mahagrapes Case 12 Punjab Tractors Ltd. Bibliography
