A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

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Author: Joseph (Joe) Hair
Publisher: SAGE Publications Inc
Edition: 2nd Edition
ISBN-13: 9781483377445
Publishing year: March 2016
No of pages: 384
Weight: 550 grm
Language: English
Book binding: Paperback

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With applications using SmartPLS (www.smartpls.com)-the primary software used in partial least squares structural equation modeling (PLS-SEM)-this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways. Please note that all examples in this Second Edition use SmartPLS 3. To access this software, please visit this link.