Contents - 1. Services Marketing 2. Classification of Services 3. Services Marketing Management 4. Strategic Planning 5. Managing Demand and Supply of Services 6. Consumer in Service Industry 7. Service Marketing Mix and Service Promotion 8. Service Product 9. Pricing in Service 10. Place in Service 11. People in Service 12. Service Process 13. Physical Evidence 14. Organizing for Services Marketing 15. Marketing Strategies in Services 16. Managing Service Quality 17. Managing Service Competition 18. Globalization of Services 19. Marketing of Services 20. The Fundamental Concept in Service Marketing 21. Designing Suitable Product and Price Mix 22. Marketing of Financial and Insurance Services 23. Marketing of Educational and Professional Services

Business ethics is a subject that deals with beliefs, morals and values. The more one reads about business ethics, the more absorbing does it become. From an application point of view also, the subject 'Business Ethics' is most important among management-oriented disciplines. This is recommended as one of the subjects for postgraduate students in management and commerce streams. Every country has its own ethical culture and in India, our basis is Vedas and Upanishads for business ethics. Any book on Business Ethics reflects the cultural ethos of one's own country, which is internalised in respective corporate ethics. Indian students need a book that can help blend principles of business ethics with the culture, morals and values of our people. This book on business ethics is an attempt in this direction. As can be seen in the subsequent pages of this book, example drawn from various cultural nuances have been used to explain the principles of business ethics. Business Ethics is divided into four parts. Contents - PART - I: INTRODUCES THE BASIC CONCEPT OF THE SUBJECT 1: Understanding the Nature of Business Ethics 2: Foundations of Buisness Ethics (Theories of Business Ethics) 3: Ethical Decision-making 4: Managing Ethics Tools and Techniques of Ethics Management PART - II: FOCUSES ON ETHICS IN VARIOUS DISCIPLINES 5: Share Holders and Ethics 6: Ethics and Human Resource Management 7: Ethics in Marketing, Consumers, Suppliers and Competitors 8: Civil Societies and Ethics PART - III: COVERS REGULATORY FRAMEWORK 9: Ethics and Regulatory Bodies 10: Finance and Ethics 11: Ethics in Global Business 12: Technologies and Ethics 13: Corporate Governance and Ethics PART - IV: INCLUDES COMPLIANCES AND THE ESSENCE OF ANCIENT SCRIPTS, VEDAS AND UPANISHADS IN INDIAN CONTEXT 14: Framing Ethics — Corporate Social Responsibility 15: Project Management and Ethics 16: Creating an Ethical Organization 17: Ancient Ethics and Culture in India 18: Vedas and Ethics References

The book has been conceptualized based on the pressing from the engineering and management text book covering different syllabi of the UGC recognized universities and college. Syllabi of the universities have been strictly adhered to, with chapter and review questions. Further question and answer have been added at the back to elucidate faster learning especially before examinations. Contents - 1. Introduction 2. Effect of Technology Growth 3. Ethical, Societal and Global Issues in Information System 4. Technologies for Freedom: Collective Agency-oriented Technology for Development Processes 5. Value and Ethics 6. Question Papers

Ethics is science of morality. Morality has always been respected as a great virtue of human beings for centuries together. Everybody wants to be recognized as a moral person. Even an immoral person also tries to explain and prove the morality of his immoral act and behavior. Nobody wants to publicly declare oneself as a person having no concern for morality and ethics. The point is, that almost all of us are very conscious to pose ourselves as moral individuals; though very few of us are alert and enlightened to check and assess their decisions and actions on ethical parameters. Ethics is not subjective. It is objective and rational. It consists of principles, values and high ideals of life. It makes a consistent and comprehensive analysis of the rightness of the so called right things and the wrongness of the wrong doings, to decide the truth and essence of the right and wrong conduct. This impartial, unbiased, objective, rational and comprehensive analysis on a continuous basis keeps our conscience alive and our reason afresh. In the present days of the ‘quick-success’ syndrome, our ethical awakening has become the need of the day. Business ethics is the application and practice of the ethical principles and perspectives in business. The narrow and old outlook that business being an economic activity has to be neutral about ethics and morality is no more acceptable. The increasing economic power and influence of business is impacting nearly all aspects of individual and social life. Commercial communication and propaganda are affecting the individual and collecting decisions in a minute but in a very popular manner. Today business has got such a terrific power, that it can mould and shape, not only the consumption of the people, but their civilization and culture also. Therefore ethical lethargy or negligence towards business ethics may cause a havoc and panicky. Business has now reached to the position of big brother in the family, who has to maintain his acute sense of concern and caring, even for the smallest and weakest member of the family, throughout. That is why business ethics should become a focus of our attention and a major topic of study and discussion at all levels. A widespread awareness about ethics and business ethics can definitely develop the collective conscience and our greater sensitivity towards the ethical implications of our conduct can lay down the foundation of happy and harmonious global society. Contents - 1. Business Ethics − A Conceptual Framework 2. Philosophical Foundation of Ethics − I 3. Philosophical Foundation of Ethics − II 4. Moral Duty, Rights and Justice 5. Business and Society 6. Values and Work 7. Ethics at Work-Place − I 8. Ethics at Work-Place − II 9. Institutionalising The Ethics Bibliography

'Indian Ethos and Values for Managers' prescribed by the U.G.C in its Model Curriculum for Master of Business Administrator (MBA) programme. The book is based on the famous Sanskrit epic 'MAHABHARATA' authored by the Sage Sri Krishna Dvepayan Ved Vyas about 5080 years ago. The book contains text as well as cases derived from Mahabharata. It proves to the hilt that Indians possessed advanced knowledge of Management and it is in no way inferior to modem management theories contributed by Western Management Experts. We can find solutions to contemporary managerial problems from this treasure of ancient managerial wisdom. Returning to roots will definitely help us in developing an emotionally stable manager with deep grounding of Indian Ethics and Values. Contents : 1. Model of Management in Indian Socio-Political Environment a) Indian Social Environment b) Indian Political Environment 2. Indian Work Ethos 3. Indian Heritage in Production and Consumption 4. Indian Insight into Total Quality of Mind (TQM) 5. Stress Management – Causes and Remedies-Indian Approach 6. Management – Indian Perspective on Functions of Management a) Planning b) Organizing c) Leadership d) Control e) Communication f) Decision making-Holistic Approach 7. Management Indian Perspective on General and Functional Management a) Organization Behaviour b) Personnel Management c) Self-Management d) Time Management 8. Teaching Ethics 9. Values for Managers a) Human Values b) Professional Values 10. Personal growth and lessons from Ancient Indian Education System Cases 1. Diplomacy 2. On Downfall of king Yayati from Heaven 3. Diplomacy 4. Use of Coded Communication 5. Aptitude Test 6. Conceptual Dialogue 7. Lack of Clarity about Role and Goal 8. Absence of King 9. Strategic Management 10. Time Management 11. Strategic Management 12. Business ethics 13. Organization 14. Ethical King Prahlad 15. Kalakvraksha Muni 16. Understanding Human Behaviour

Business Ethics is a specialised study of moral right and wrong. It is a study of moral standards and how these apply to the systems and organisations through which modern societies produce, distribute goods and services, and to the people who work within these organisations. Its is a form of applied ethics, including not only the analysis of moral norms and moral values., but also attempts to apply the conclusions of this analysis in the assortment of institutions, technologies, activities, transactions and pursuits termed as business. The fast development in the field of business ethics can be attributed to many individuals like philosophers and business scholars - who have guided us in showing the relationship of the ethical theory to the various problems of ethics that are found in business. We have a good array of eminent Indian Scholars on this subject. I hope this book will be useful to the university students to understand the basic principles of ethics. Many of the importance and fundamental topics have been covered in this book. I am very happy to see that many of the Indian Universities have now introduces `Business Ethics` as a subject for the Masters degree like M.Com., MBA for which I hope this book would provide fundamental concepts to enable them to understand the subject. Contents : 1. Introduction to Business Ethics 2. Values, Norms Beliefs and Standards 3. Normative Ethics in Management 4. Ethics Mentioned by Some Great People 5. Managing Ethics 6. Intellectual Property Rights, Designs, Patents, Trademarks, Copyrights 7. Ethics and the Organisations 8. Broader Ethical Issues in Society − Corruption and Bribery 9. Ethical Aspects in Marketing 10. Ethics in HRM 11. Ethics in Production and Operation Management 12. Ethics in Finance 13. Ethics in Social Responsibility and Corporate Social Responsibility 14. Broader Ethical Issues in Society − Ecological Concerns 15. Discrimination on the Basic of Gender, Caste, or Race 16. Ethical Decision-making 17. Global Business 18. Ethics and Information Technology 19. Indianism and Indian Management 20. Ethical Dilemma 21. Euthanasia and Abortion 22. Miscellaneous Topics 23. Student`s Presentation of Projects 24. Case Studies

This book will be useful to the VTU MBA students to understand the basic principles of the ethics as it is written to their syllabus. Important and fundamental topics are covered in this book. This book would provide fundamental concepts to enable the students to understand this subject. This book has organised 6 modules with a vast number of illustrations and a few case studies. Contents - Module 1 : An Overview of Business Ethics Module 2 : Individual and Organisational Factors Module 3 : External Context Ecology Module 4 : Internal Context-Employee Module 5 : Business Ethics in a Global Economy Module 6 : Corporate Governance

The book 'Business Ethics and Corporate Governance' written for students of PG courses. The subject matter is written in a simple and easily understandable language by considering Indian business perspectives. This is an endeavor to provide the students with thorough understanding of business ethics and corporate governance concept. The Sequential arrangement of topics in the syllabus and logically developed the various facets of business ethics step-by-step of an approach with a view to make it a comprehensive and complete volume by itself. Topics covered are discussed,as far as possible, in a fairly self-contained manner. Contents : Unit-1 Introduction to Ethics Unit-2 Ethics in Business Unit-3 Ethical Theories Unit-4 Corporate Social Responsibility Unit-5 Ethics in Marketing Unit-6 Ethics in Finance Unit-7 Ethics in Human Resource Management Unit-8 Ethics and Information Technology Unit-9 Corporate Governance Unit-10 Reforming Board of Director

Today`s business world is highly complex. All the companies working in such an environment are bound to face stiff competition on several fronts. They not only keep a tab on internal factors but also have to pay attention to their external environment. Both these factors together affect a firm`s working environment. Economic scenario of the industry, type of technology, Government rules and regulations, social factors, ecological and natural factors, international business scenario etc. have profound impact on the business. These factors impact strategies adopted by a company-be it marketing strategies or manufacturing strategies. Hence in order to formulate appropriate business strategies, one should have proper understanding of the business environment. The present book has been precisely designed to meet the needs of the students preparing for BA, BMS, B.Com.(Hons), B.Com., M.Com, MBA and other professional courses. This book provides a complete and comprehensive study material written in a simple and lucid language. Students can easily comprehend the subject without going through the bulky volumes. The book has been written in such a way that it explains all the factors one by one. All the related Acts are also given alongside these factors. The syllabus is very vast and and there are diversified topics which have been presented in the easiest possible way. Contents : 1. Ethics 2. Business Ethics 3. Business Ethics in India 4. Corporate Social Responsibility 5. Culture and Ethics 6. Ethical and Unethical Business Practices 7. Ethics and Religion 8. Ethics and Hinduism 9. Ethics and Action 10. Ethics and Buddhism 11. Ethics and Jainism 12. Ethics and Sikhism 13. Islam and Ethics 14. Holistic Decision-Making 15. Indian Socio Political Environment work Ethos 16. Management of Ethics 17. Modern Indian Ethics 18. Personal Growth and Human Values 19. Value 20. Professional Ethics 21. Relevance of Values in Management 22. Stress in Corporate Management-Indian Perspective

This innovative new book, covering comprehensively, the entire syllabus of Business Ethics of most Institutes and Universities, aims to familiarize students about the concepts, principles, practices and philosophies of Business Ethics. Though Case Studies, Real Market Incidents, Examples and Discussion Situations from Western countries have been incorporated into the book, however, the book is predominantly set in Indian ethos and is based on the Indian ethical value system. The chapter on `Concept of Ethics in Work life according to the Bhagvad Gita` (Chapter II) may be of special interest. Summary of the Chapters reinforce the major ideas in each chapter, and the expected Questions are meant to provide learning feedback to students as well as to apply their thoughts independently and analytically. Though this book is opportunity is preliminary meant as a Text book for MBA and PGDM courses, nonetheless, it will provide an interesting and illuminating study to executives and all those interested in Indian ethos and ethical way of doing business. Contents : Chapter I: An Overview of Business Ethics Chapter II: Worklife in Indian Philosophy Chapter III: Attitudes, Beliefs and Life Positions Chapter IV: PART I − Overview of the Ethical Value System PART II − Culture & Ethics Chapter V: Role of Legislation & other Bodies in enforcing ethical business behavior Chapter VI: Relationship between Ethics & Corporate Excellence Chapter VII: Ethics & Individual Behaviour Chapter VIII: Gandhian Philosophy of Wealth Management Chapter IX: Social and Economic Responsibilities of Business