Business Research Methods is a core subject for the MBA courses of most universities. A thorough understanding of the research process, research methods and methodology is essential for every MBA student aspiring to become a successful executive. Managerial decision making is mostly based on or facilitated by the information and input provided by the business research process. This helps managers to reduce the risk to a minimum while raking decisions in the context of uncertainties. Emphasis in this book is more on theory and less on numerical problems because of two reasons − firstly, the syllabus of most universities are found to give more weightage to theory of research; secondly, MBA students will be studying Business Statistics and Quantitative Techniques as core subjects separately, which will provide exhaustive coverage of the statistical techniques used in business research. Written in simple, lucid language and style, this book is profusely illustrated with relevant examples, pictures and cartoons to make it interesting for the students. Case studies, and sample questionnaires are included towards the end of the book. Contents : 1. Basics of Business Research 2. Fundamentals of Marketing Research 3. Business Research Process and Research Design 4. Experimental / Casual Research 5. Collection of Data 6. Measurement and Scaling Techniques 7. Sampling Design and Methods 8. Data Processing and Analysis 9. Reort Writing 10. Case Studies Sample Questionnaires References

The book titled 'Fundamentals of Research Methodology' covers the entire problem faced by the students during the analysis and interpretation of data. The main problem confronted by students during data analysis is regarding the choice of statistical tools according to the characteristics of data. If wrong tool is applied, then data analysis as well as its interpretation will certainly be wrong which causes a huge problem. In this book, all these aspects have been covered and are being presented with the help of graphs, diagrams, charts and tables making it easier even for a layman to understand. This book is not only confined to area of business or economy but also helpful in other fields like, health science, medical sciences, etc. The topics covers are: 1. Chapter 1 encompasses the relevance of variable in research. 2. Planning a study. Along this, the present chapter covers the measurement and sampling error (bias and measurement errors). 3. Scale of measurements and its calculation. 4. How to describe data patterns in statistics (dot plots, box plots, segmented bar charts, etc.) 5. Univariate, bivariate and multivariate analysis of data. 6. Normality of data 7. Test of significance. 8. Standard error Contents : Chapter – 1 Types of Variables Chapter – 2 Planning a study: Survey, Data Collection methods Chapter – 3 Scales of Measurement in Statistics Chapter – 4 Describing Data Patterns in Statistics Chapter – 5 Univeriate, Bivariate and Multivariate Analysis of Data Chapter – 6 Normal Distribution (Normality of the Data) Chapter – 7 Test of Significance: Parametric and Non-Parametric Test Chapter – 8 Standard Error Statistical Tables

This book is a response to the above perceived needs for a cross-discipline practice-oriented comprehensive book on research methodology. It has grown out of my long and rich experience in guiding and evaluating research projects at Master, M.Phil. and Doctoral students over three decades, and in directing workshop on methodology of research for Doctoral research scholars and teachers. This book has several distinctive features. It - - Is suitable for all social sciences: Economics, Commerce, Management, Sociology, Psychology, Behavioural Science, Political Sciences, Social Work, Etc., - Adequately covers all aspects of research methodology: Scientific Method, conceptual models, social science research, types and methods of research, review of literature and note-taking, selection of a research problem, hypotheses, concepts, measurement, research plan, sampling techniques and sample size, methods of collection of data, construction of questionnaire and scales/field work, processing and tabulation of data, graphic representation, statistical analysis of data and hypothesis testing and report writing and evaluation, - Provides step-by-step guidelines on all aspects of the research process, - Illustrates the various research strategies and techniques with examples drawn from recent research publications in various social sciences, and - Written in simple and interesting style. Contents : 1. Foundations of Research 2. Social Science Research 3. Types and Methods of Research 4. Review of Literature 5. Planning of Research 6. Sampling 7. Methods of Data Collection 8. Tools For Data Collection 9. Field Work 10. Processing of Data 11. Statistical Analysis of Data 12. Report Writing Appendix

The first edition of the book emphasizes the concepts and theories of research in social science it also deals with the methods and techniques for data collection and analysis. Further more we concentrated on greater clarity and understanding of the concepts, methods and application of research techniques. This book is designed for the students of B.Com., M.Com., BBA and MBA, M.A. Economics, M.A. Sociology, M.A. Political Science, M.A. Publick Administration, M.A. Gandhian Studies, and; M.Phil. and the Ph.D. programmes of these subjects and all other subjects in Social Sciences. The approach is broad based covering the interests and requirements of researchers in different branches of knowledge in social sciences, humanities and commerce and management. The special features of this new edition include more illustrations, greater coverage and indepth analysis and explanation to most of the topics. All chapters are meticulously revised incorporating latest techniques and theories, especially methods for multivariate analysis. Contents - 1. Foundations of Research 2. Social Science Research 3. Types and Methods of Research 4. Review of Literature 5. Planning of Research 6. Sampling 7. Methods of Data Collection 8. Tools for Data Collection 9. Field Work 10. Processing of Data 11. Statistical Analysis of Data 12. Report Writing Appendix

In recent years, the role of research in various fields of management related to economics, commerce, business, industry, trade or the economy as a whole, has greatly increased. The complex nature of business and economy has shifted our attention on the use of research in solving the existing problems. One of the obstacles in the way of self knowledge and desirable change is the separation between knowing and doing. The need of the hour is for greater interaction between societies, industries and organizations with universities or institutions. As the world of business and economy are changing drastically and speedily, one cannot wait for changes at the institutional level. Keeping in mind all these aspects, the present book entitled 'Research Methodology' aims at a lucid exposition of various fundamental concepts and techniques of research that would be useful, particularly to the Indian students and practitioners. This book is aimed primarily at academic researchers, management and doctoral students, teachers and graduate students of mathematics, management science and various other science and social science disciplines, practicing managers and marketing research professionals. The objective is to make the reader understand how they can use various statistical techniques for their research problems. The book covers the theoretical and practical aspects of research methodology, text and cases and the use of SPSS in a clear and exhaustive manner. Every chapter in this book explains the principles through appropriate descriptive and analytical explanations, for scientific method or research. This book 'Research Methodology for Management' comprises 15 chapters. Chapter 1 presents the introduction of Research Methodology. Chapter 2, 3 and 4 gives the details of research process, problem and design. Chapter 5 presents the concept of sample and sampling design, which is more important for data collection and research. Chapter 6 presents the measurement scaling techniques, required for preparing the questionnaires in sequential order. Chapter 7, 8 and 9 describes the various methods of collecting, editing and tabulation of data for analysis. Chapter 10 and 11 describes several statistical techniques like hypothesis testing, chi-square, ANOVA, etc. Chapter 12 explains the techniques of multivariate analysis. Chapter 13 and 14 presents the use of SPSS in calculating descriptive statistics and presenting a visual display of the data. Finally, Chapter 15 describes, how to prepare, present and write the report as well as the summer project. Contents : 1. Research Methodology: An Introduction 2. Research Process 3. Research Problem 4. Research Design 5. Sampling Design 6. Attitude Measurement and Scaling Techniques 7. Methods of Data Collection 8. Editing, Coding and Classification of Data 9. Tabulation and Presentation of Data 10. Testing of Hypothesis − Parametric Test 11. Testing of Hypothesis − Non-parametric Tests 12. Multivariate Analysis 13. Basic Concepts of SPSS 14. Data Analysis with SPSS 15. Report Writing Case Study Questions

Research Methodology in Management has now become an important area of study for students, teachers and practitioners in management. This is particularly so because of the change which take place in the management concept itself. In place of the traditional principles of management, a strategic management philosophy is emerging fast, in which managerial analysis has an integral part. Thus, managerial analysis and managerial research widespread attention of all those who are interested in management. This is perhaps, the reason why our book 'Research Methodology in Management' has received extensive appreciation, and has gone in for the next edition. On the basis of the suggestion of the various sections f the readers, the book has undergone revisions and enlargements. It has undergone a thorough revision. The needs and views of my readers have been the main force before me in incorporating various additions and deletions in this edition. In the context of the emerging globalization of business, the next millennium has great things in store for thinkers and practitioners in Management. Managerial research has a great role to play in this respect. Contents : 1. Research in Management An Introductory Approach 2. Types of Research 3. Research Design 4. The Process of Research 5. Data in Managerial Analysis 6. Scientific Method and Hypothesis 7. Classification and Tabulation 8. Presentation of Data 9. Scaling Techniques 10. Report Writing 11. Research An Aid to Decision-Making 12. Research in Managerial Functions 13. Research in Functional Areas 14. Statistical Methods in Managerial Analysis 15. Quantitative Techniques in Management 16. Quantitative Techniques : Linear Programming 17. Dynamic Programming 18. Quantitative Techniques: Some Additional Highlights 19. Computers in Management 20. Conclusion

The research scenario in our country is not as thriving and vibrant as it is in developed countries of the world. But we have been carrying out research since ages and this process will continue to do so in the future. The objective of writing a book on SPSS is to help researcher to understand the basic doctrines of the research work. This book “A Hand Book on SPSS for Research Work” is a holistic approach to research work. Right from data entry to interpretation and analysis, this book deals with every aspect of research in minute details. Every researcher will find this extremely handy and interesting. The book aims to help the students/teachers in the field of management research. As there is a crunch of researchers in our country, this book will attract people towards this subject. The book is divided in to 16 chapters and comprises at most 200 pages. Students/teachers who would like to make a career in Academics and eventually go for a Ph.D. will benefit from it greatly. Faculty members who are into research methodology in various B-Schools would also immensely benefit. As each chapter deals with the basics of research work of collecting data through questionnaire, or any methods, interpreting them, understanding the various models and applying the appropriate analysis for the said data. This book is a result of my experience, research and various training programmes, I have attended on this topic so far. And each time, it was felt to contribute something to enrich this field more than before. The book deals with complicated things in the easiest and simplest of matter which will be understood by students. It has numerous examples and case studies to give an in-depth view and knowledge of research work. Institutions today are in search of good researchers as educational institutions gear up to meet every day challenges of quality research, good output, skilled students and industry expectations. Each educational institution serves an animation for the industry. The industry therefore depends on quality research of these organisations, and research work will only flourish if there is right knowledge regarding it. The Indian educational system should produce quality researcher not just money minting graduates. Research in every field will lead to a prosperous nation. This book is a small endeavor in this direction. Contents : Chapter 1: SPSS Windows and Files Chapter 2: Entering and Working with Data Chapter 3: Descriptive Statistics and Graphs Chapter 4: Independent-Samples t-Test Chapter 5: Paired-Samples t-Test Chapter 6: One-Way ANOVA Chapter 7: Repeated-Measures ANOVA Chapter 8: Two-Way ANOVA Chapter 9: ANOVA for Mixed Factorial Designs Chapter 10: Correlation and Scatterplots Chapter 11: Simple Linear Regression Chapter 12: Multiple Correlation and Regression Chapter 13: Chi-Square Tests Chapter 14: Analysis of Covariance Chapter 15: Realiability Analysis Chapter 16: Factor Analysis Case Questionnaire - 1 Case Questionnaire - 2

Research refers to careful analysis of the problems and designing solution to address the problem. Research is important for the students because it enhances knowledge, clarifies confusion, develops critical thinking skills, improves lateral thinking and helps in designing solutions. This book aims to invoke the interest of research among students. The skill-based book helps you to realise that research is an integral part of life and that we carry it in our daily life. The content of the book aims at developing critical thinking skills with an approach of 3Ds: Define a problem accurately Design a solution Deliver business outcomes. The language used is simple, so that target students can understand the subject with just reading, unlike other books that require multiple readings. The book will help the students to complete their internship and write their reports successfully. The example used throughout the book are contemporary business problems, which will provide students immense learning. Contents - Chapter 1 1.1 Foundations of Research 1.2 Language of Research 1.3 Research Process 1.4 Research Proposal Chapter 2 2.1 Literature Review 2.2 Research Design 2.3 Qualitative Research Approach – Exploratory Research Design 2.4 Descriptive Research Design 2.5 Experiment Design Concept of Cause Chapter 3 3.1 Measurement and Scaling Concepts 3.2 Attitude Measurement Scales 3.3 Data and Types of Data 3.4 Questionnaire Design Chapter 4 4.1 Sampling Basic Concepts Chapter 5 5.1 Hypothesis Testing and Test of Significance 5.2 Data Analysis – Description Analysis 5.3 Testing the Goodness of Measures 5.4 Association or Correlation Tests 5.5 Test of Significance 5.6 Principal Components Analysis Glossary

Research is embedded in all human activity. It is almost instinctive. All that we know today is the cumulative findings of past countless centuries of human effort. Even before we learn to formalize research activity, our ancestors had accumulated plenty of knowledge day-by-day, triggering various and problems. Research Methodology is a structured framework of conducting research in order to adders various issues and to solve problems in a scientific way. Progress in education is possible only when higher education gives importance for research. There is a correlation between economic and the development of Commerce Research, which is reflected from the fact that today we bank upon strong statistical endorsement to show the rise and fall of different economic patterns of organizations. The research outcome helps in enhancing the quality of teaching and learning which helps in designing suitable learning materials, effective course delivery system and student support services, keeping this in mind, the Commerce Department of The Standard Fireworks Rajaratnam College for women. Sivakasi made since attempt to focus on Research and organized Three Day Workshop on Research Methodology for Researchers in Commerce and Management from 4th to 6th August, 2009. Eminent Professors from various universities from Tamil Nadu, Kerala, Karnataka and Andhra encouraged the research scholars of SET/NET as it enhances the rationality of learning and gives students an idea of how research is to be carried out in a systematic way. The lecture given by these eminent personality have been brought out as a volume with the courtesy of Himalaya Publishing House, New Delhi. The original research articles contributed by the faculty and research scholars are also included in this book. The Research scholars and Faculties have submitted their original research papers on Marketing, Banking, Insurance and Agriculture. The future of the world lies in research and creation of knowledge. Progress in education is possible only when the universities give importance for research. To give importance and create research culture, the articles of the Resource persons and the Research scholars have been brought out as a volume. The Proceeding of the workshop which has been brought out in this volume will familiarize the research students of commerce and management with lucid and precise style of writing research reports. This volume will be of immense help to scholars to have an insight on statement and presentation of research problem, data collection and interpretation, analysis, finding conclusions, citation styles and footnotes. The articles in the book will be an eye opener to apply statistical tools and techniques for research which will also impart clarity of ideas and practical knowhow in the important dimensions of Research Methodology in Commerce and Management. Contents - Part I : Social Sciences Research - An Overvier 1. What We Know, and We Know About - Dr. Melarkode P. Subramaniyan 2. Trends in Business Research - Dr. S.M. Chockalingam 3. Selection and Formulation of a Research Problem (In Commerce & Management) - Dr. B. Mohan 4. How to Draft a Good Research Proposal? - Dr. K. Sasi Kumar 5. Towards Vibrant Research - Dr. D. Sasireka 6. Overview of Data Analysis - Dr. M. Somasekaran Pillai Part II : The Research Process and Techniques of analysis 7. Basics and Impreatives in Guiding Researchers - Dr. V. Bharathi Ramani 8. Role of Research in the Changing Global Scenario - Dr. K. Rajeswari 9. Effective Thesis Writing - Dr. P. Sundara Pandian, R. Shobana Devi 10. Application of Statistical Techniques in Research - Dr. T. Palaneeswari 11. Chi-Square Analysis of Handloom Customers on Rebate Scheme in Madurai District - Dr. K. Jeyakodi, Ms. R. Rajeswari 12. Application of Garrett Ranking in EXCEL - Mr. P. Karuppasamy 13. Application of ANOVA Technique in EXCEL - Mr. R. Periasamy 14. Use of Modelling Techniques in Social Science Research - Dr. A.A. Magesan 15. Growth of Small Scale Industries (SSIs) at the District, State and National Level - Kruskal Wallis Test - Dr. K. Navaneethakrishnan 16. Comparison of Profitability Performance of Urban co-operative Banks in India and Scheduled commercial Banks in India - Application of Median Test - Dr. M. Selvakumar, M. Nagalakshmi, R. Santhanalakshmi Part III : Areas of Research Marketing 17. A Study on Greeting Card Industry in Sivakasi - Dr. M. Jayalakshmi, Mrs. K. Sounthara Priya 18. A Study on Constraints in Marketing of Edible Oil Seeds in Virudhunagar District - Dr. S. Banumathy, Ms. J. Mahamayi 19. The Scope of Vanilla Cultivation in Kanyakumari District - Dr. V. Darling Selvi, Mrs. S. Mariammal 20. Marketing of Coconuts by the Coconut Growers in Kanyakumari District - Dr. N. Indira 21. A Study of Timber Marketing in Sivakasi - Mr. R. Jayaram, R. Jeya Raja Rajeswari, S. Inbarasi 22. Tourism Marketing for Tourism Development - Dr. R. Rathika, Ms. Sweetlin Sabi 23.Marketing of Banking Products - A Comparative Study on Public & Private Sector Banks in Madurai - Dr. R.M. Nagammai, Ms. S. Nageswari 24. Customers Attitude Towards Mobile Phone Services in Sivakasi - Mr. R. Jeyalakshmi, Dr. T. Palaneeswari 25. Consumer Behaviour & Factors Influencing the Brand Preference of Refrigerator - Mrs. N. Rajathilagam 26. A Study on Customers Attitude Towards Organised Retailing with Special Reference to Departmental Stores in Sivakasi - Ms. C. Anitha Services 27. An Analysis of Non-performing Assets in Tamilnad Mercantile Bank Ltd., Rajapalayam - Dr. A. Joseph Xavier, P. Selvaganeshavalli 28. Attitude of Employees Towards Information Technology Services in Banks in Virudhunagar District - Dr. A. Rama, Ms. A. Aruna Devi 29. Attitude of Customer Towards ATM Service in Sattur - Mr. P. Natesan, Ms. V. Chitra, Ms. B. Mariammal 30. A Study on Customer Services of Commercial Banks in Virudhunagar District (Tamil Nadu) - Mr. S. Jayakumar, Dr. A. Subbaiah 31. Factors Influencing The Purchase of LIC Products by Policyholders - An Analytical Studt - Dr. M. Gurupandi 32. Analysis of Business Performance of LIC of India at Virudhunagar Branch - Ms. V. Karthihaiselve, Dr. S. Banumathy 33. A Study on Awareness Towards Private Life Insurance Companies in Rural Areas - Ms. N. Sankara Gomathi 34. A Study on the Performance of Reliance Mutual Funds - With Special Reference to Equity Funds - Ms. S. Priya, Dr. R. Rathika 35. Role of Agents in Marketing Fire Insurance - Mrs. F. Sweetlyn Joy Christy 36. Attitude of Patients Towards the Primary Health Centres in M. Pudupatti Block, Sivakasi - Dr. M. Jayalakshmi, Ms. K. Kavitha 37. Growth and Trend of Wind Mills in Tamil Nadu - Dr. M. Murugan 38. SCM Practices in Higher Education Institutions with Special Reference to Engineering Colleges in Tamil Nadu - Dr. s. Franklin John, Ms. M. Jegadeeswari, Ms. J. Kandaleena Jeba 39. Role of Authorised Dealers in Indian Foreign Exchange Market - A Study with Special Reference to Sivakasi - Mrs. S. Grahalakshmi 40. Services Marketing : Hospital Management with Special Reference to Theni Nattathi Kshtriyakula Hindu Nadargal Uravinmurai Hospital, Theni - Ms. A. Jeyalakshmi Other Areas 41. Assessment of Entrepreneurial Skills of Women College Students in Madurai City - Dr. R. Latha, Ms. G.R. Rajalakshmi 42. Entrepreneurial Development in Industrial Estate in Sivakasi - Mrs. M. Uma Rani, Mrs. K.J. Sinmista, Ms. J. Jeeva Priya 43. Perception of Women Workers in Firework Industries - A study - Dr. S. Rajamohan, Mr. M. Ketharaj 44. A Study of The Morale of Women Employee in Weaving Mills at Kappalur - Madurai District - Mrs. T. Sangeetha 45. A Study on Factors Influencing the Job Satisfaction of Bank Employees - Dr. M. Subasini

This book is based on the syllabus of M.Ed. Research Paper and covers the basic concepts of Research Methodology. Due attention is given to various types of research methods in order to help readers make informed choices about methods. So, a chapter on description of tools provides all details of various tools that are used for research activity. This book offers readers practical guideline for conducting educational research and directs them through all the stages of research activities. Contents - 1. Educational Research: An introduction 2. Types of Research Methods 3. Action Research 4. Need for Action Research in Primary Schools, Secondary Schools and Colleges 5. Identification, Formulation and Declining of the Research Problem 6. Preparation of Research Plan 7. Review of Related Literature 8. Sampling 9. Research Design 10. Data Processing, Analysis and Interpretation 11. Tools Used in Data Collection 12. Research Report Writing 13. Evaluating a Research Report Appendix Bibliography