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Techniques of Demographic Analysis

₹378.25 M.R.P.:₹ 425.00 You Save: ₹46.75  (11.00% OFF)
This book is written with a view to appraise the post-graduate students with upto date knowledge of available tools for analysing demographic data obtained from surveys, censuses and vital registration system. This has enhanced the usefulness of the book. In addition, a comrehensive bibliography is provided at the end. The book has been written after several years of teaching technical demography to the post-graduate students of International Institute for Population Sciences, Bombay. With the publicatin of this book, paucity of a standard text book on this subject will no more exist for quite some time to come. This book provides all the essentials ingredients to the reader to comprehend the demographic process in depth and sharpen his analytical capabilities in the demographic analysis. Contents : 1. Measures of Population Change and Distribution 2. Mortality Analysis and Life Tables 3. Construction of Life Tables 4. Measures of Fertility and Reproduction 5. Nuptiality 6. Migration 7. Demographic Models 8. Estimation of Fertility and Mortality 9. Population Estimation and Projection Appendix A Bibliography

Introduction to Sociology

₹135.00 M.R.P.:₹ 150.00 You Save: ₹15.00  (10.00% OFF)
This book has been specially written to cover the syllabus that the University of Mumbai has prescribed for the Bachelor of Mass Media. All the chapters have been written keeping in mind the standard of the students of F.Y. BMM. The language used is simple and within the grasp of the students. To make the reading interesting, examples have been given that are of Indian context and that fully support National Integration. I am very pleased to present this book of Sociology to the students of F.Y. BMM. Contents : 1. Introduction to Sociology 2. Society and Social Interaction 3. Social Institution 4. Media with Reference to Sociology of News 5. Culture and Media 6. Social Stratification 7. Socialization 8. Social Group 9. Social Control 10. Social Change and Social Movements Bibliography

Introduction to Culture Studies

₹144.00 M.R.P.:₹ 160.00 You Save: ₹16.00  (10.00% OFF)
This book on Culture Studies has been revised according to the new syllabus prescribed by the University of Mumbai for the Bachelor of Mass Media. The necessary changes have been made accordingly. All the chapters have been written keeping in mind the standard of the students of S.Y. BMM. The language used is simple and within the grasp of the students. Examples given are mostly of Indian context and fully support National Integration. Contents - 1. Introduction to Cultural Studies 2. Construction of Culture, Re-representation and Media Culture 3. Globalization and Cultural Studies 4. Cultural Expressions and Media Bibliography

Civic Sense and Responsibilities

₹232.50 M.R.P.:₹ 250.00 You Save: ₹17.50  (7.00% OFF)
Civic sense is nothing but social ethics. It is consideration by the people for the unspoken norms of society. A lot of people assume that civic sense is just about keeping the roads, streets and public property clean. But civic sense is more than that; it has to do with law-abiding, respect for fellow men and maintaining decorum in public places. A lot of foreign countries function in a smooth manner because of the strong civic sense amongst its people. With the exception of a couple of lessons in school, not a lot of attention is given to civic behaviour. Schools and homes do not teach their children about the importance of civic sense and how it could make a difference to the quality of their lives as well as the society. But this attitude could be harmful for India in the long run. Civic sense has dropped to an all-time low in recent years, as is rather obvious from the current state of society. Author in this book covers an overview of civic sense and strategies of how it can be imbibed into the minds of youths who are going to be tomorrows managers and leaders. The book have given a comparative perspective of how its being followed in developed countries like USA and Australia. The book also has exercise and exhibits which would facilitate faculties to guide students in a better way from application perspective. Content 1. Civic Responsibility 2. The Need for Civic Responsibility in Service Learning 3. Interrelationship between Civic Sense and Citizenship 4. Application of Civic Responsibility 5. Personality, Attitudes and Work Behaviors 6. Behaviour and Attitudes 7. The Need for Social and Emotional Learning 8. Global Trends in Civic Education 9. Family and Civic Engagement Team Roles and Responsibilities 10. The Role of Civic Engagement and Social Accountability in the Governance Equation 11. Business Etiquette 12. Role of Government Coordination in Civic Engagement: Experience of Queensland, Australia 13. Rethinking Civic Ed

Core Mindsets @ Work 360° Human Behavioural Outloook

₹370.14 M.R.P.:₹ 398.00 You Save: ₹27.86  (7.00% OFF)
The world is going through turbulent change. Chaos rules our lives, and creates the stress making human life unbearable. Having been part of the corporate world for the last 14 years, a thought always overcame me, how could I contribute to build a better place, where human beings could live in harmony. The book is an effort in the journey of creating a better world, where human beings are able to understand each other better, and are able to bring the joy in pure existence. Understanding the mindset is a crucial aspect, which each individual should undertake, especially when he or she is running an organization, institute or a family. With extensive research on Human Behaviour, and with my own personal experience in the field of Human Resources, I was able to capture the fine elements, which differentiate people. The findings, in my years of involvement in my profession, helped me to articulate incidences, and present them in a manner, where the reader can easily integrate it, to his or her own very experiences. The AGPL formula became the antidote, to the crisis we face in our relationships. Knowing their core mindset, will help individuals, come to terms with their fellow human beings, and will enable them to understand, why they behave in the manner they do. Contents - 1. Understanding the Core Mindset – Crucial in Modern Day Workplace 2. Characteristics and Traits 3. Leadership Types 4. Right Behaviour at the Right Job 5. Understanding Human Behaviour in Different Work Environments 6. Best Core Mindset Combos in a Workplace 7. Failing to Understand the Mindset Can Lead to a Downfall

Human Values and Ethics

₹360.80 M.R.P.:₹ 440.00 You Save: ₹79.20  (18.00% OFF)
This book is a basic, broad-spectrum work on the twin topics of Values and Ethics. It is not a heavy, scholarly treatise. Except in a few chapters, temptations of polemics have been kept at bay. Instead, its purpose is to convey, as simply and practically as possible, the principal tenets and contents of these two allied subjects. They have been very much in the air all over the world since the 1980s, Society is desperately longing for holistic integrity, not truncated efficiency, from its myriad professions. The reader of this book could commence his/her journey, even within existing constraints, towards such a paramount responsibility in a comprehensible, practical manner. To be sure, such a courageous journey should also yield deep existential joy. This volume has been organized in the following pattern: Part A: Concepts and Principles Part B: Vignettes Part C: Case Studies Part D: Autobiographical Notes and Milestone Letters Part E: Dialogues Part F: Select Bibliography Contents - PART - A : CONCEPTS AND PRINCIPLES 1. Human Values and Ethics (HVE): Explained and Defined 2. HVE: Values Vs Skills 3. HVE: Feeling, Reasoning, Willing 4. HVE: Individual, Society and System 5. HVE: Universal and Local, Durable and Changing 6. HVE: Can they be Taught? 7. HVE and Values Preferences 8. HVE: Freedom and Discipline 9. HVE: Change, Progress, Sustainability 10. HVE: Exploring Ethics Further 11. HVE: What is There in Them for Me? 12. HVE: Choice and Decision Making 13. HVE: Secular and Sacred, Spiritual and Scientific 14. HVE: Duties and Rights 15. HVE: Psychology of Competition 16. HVE: Theoretical Perspectives 17. HVE: Holistic View of Integrity 18. HVE: Affluence and Poverty 19. HVE: Four Ethical Pioneers of Indian Industry 20. HVE: Professional Codes of Ethics, Supreme Court, and the Central Vigilance Commission 21. HVE: Corporate Values Statements 22. HVE: Giving Model of Inspiration 23. HVE: Detached and Attached Involvements 24. HVE: Triple Psychological Forces 25. HVE: Moral Law of Cause and Effect 26. HVE: Lower Self and Higher SELF 27. HVE: Stress Management and Integrated Personality 28. HVE: Rajarshi Leadership and Team Spirit 29. HVE: Quality Mind Process (QMP) 30. HVE: How to Institutionalise? PART - B : VIGNETTES V-1 Cloak and Dagger V-2 Dr. Anand Shukla V-3 Freedom V-4 Oblivion V-5 Vijay and the Old Man V-6 Yoga-Kshema-Vahamyaham V-7 Lost and Found PART - C : CASE STUDIES C-1 National Electricals Ltd. C-2 How Many Cats in the Bag? C-3 A Promise to Honour C-4 Whither Systems? C-5 Power and Ethics C-6 White Turns Red C-7 Mithyameva Jayate? C-8 Followers and Leaders C-9 Fast or Slow? C-10 Sanatan College C-11 smart Exeellence C-12 The Ganga C-13 J.R.D. Dismissed PART - D : AUTOBIOGRAPHICAL NOTES AND MILESTONE LETTERS A-1 The Head of a Major Division in a Public Enterprise A-2 A Chief Manager - HRD (Public Sector) A-3 The CEO of a Private Sector Company A-4 The Chief Vigilance Officer of a PSU L-1 Jamsetji Tata to Swami Vivekananda L-2 Subhas Chandra Bose to Saklatvala L-3 G D Birla to Basant Birla L-4 Jon Torbiorsson to the First Author L-5 Under Secretary, GOI, to the First Author PART - E : DIALOGUES D-1 Alienation from Ancient Culture D-2 The Vigilant Eye of Karma D-3 Market Economy and Ethics D-4 Leading By Divine Voice D-5 Indian Values and MBAs D-6 Confused Society, Unstable Standards D-7 Religion and Ethics D-8 Renewal of self to Spirit D-9 Defence and Discipline PART - F : BIBLIOGRAPHY Select Bibliography Index

Psycho-Social Aspects of Human Behaviour

₹237.80 M.R.P.:₹ 290.00 You Save: ₹52.20  (18.00% OFF)
In this edition a thorough revision has been made and the subject matter has been rearranged to make a more logical presentation. The semiconductors are widely used in Electronic circuits, but we have not totally discarded the vacuum tube devieds till date. Due to this reason physicists in most part of our country still like to teach Electronic circuits with both these devices. In this text the attempts have been made to fulfil the need of those persons. The chapter Semiconductor Devices has thus been completely rewritten and enlarged. The chapters on Rectifiers and Amplifiers have been revised and the semicounductor ciruits have been liberally included. A large number of solved and unsolved problems have been included at the end of each chapter. Book Content of Principles of Electronics Thermionic Tubes Semiconductor Devices Rectifiers and Filters Amplifiers Oscillators, Modulators, Detectors and Receivers Electronic Devices Network Analysis and Network Theorems

Community Organisation and Social Action

₹237.80 M.R.P.:₹ 290.00 You Save: ₹52.20  (18.00% OFF)
This book fulfills the need and presents an easy understanding of social work as a method and as a profession. As social workers one has to practice the methods especially while working with a community. The community organization or working with community basically expects the understanding of the community. The different ways the community can be understood and analysis are discussed in this book. Contents : 1. Understanding Social Work 2. Understanding Community 3. Community Organisation 4. Participatory Rural Appraisal in Community Organisation 5. Role of Community Organiser In Different Settings 6. Social Action 7. Paulo Freire and Saul Alinsky in Working with Communities 8. Case Studies

Sports Psychology

₹307.50 M.R.P.:₹ 375.00 You Save: ₹67.50  (18.00% OFF)
Sport Psychology involves preparing the mind of the athlete, just as thoroughly as one prepares the body. It is an emerging field in the world of psychology and athletics. For many elite level, professional, recreational and even young athletes, successful performance. It deals with increasing performance by managing emotions and minimizing the psychological effects of injury and poor performance. Some of the most important skills taught are goal setting, relaxation, visualization, self-talk, awareness and control, concentration, confidence, using rituals, attribution training and prioritizing. Sports Psychology is the study of how psychology influences sports, athletic performance, exercise and physical activity. Some sports, psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan. Contemporary Sports psychology is a diverse field. While finding ways to help athletes is certainly an important part of Sports Psychology, the application of exercise and physical activity for improving the lives of non-athletes is also a major focus. Becoming a Sport Psychologist could be an exciting career choice of many psychology students, especially those who have a strong interest in sports and physical activity. Contents : 1. About Sports and Psychology 2. The History of Sport Psychology 3. Sports and Emotions 4. Sports Injuries and their Prevention 5. The Relationship between Anxiety and Performance 6. Establishing a Hierarchy of Psychological Slills 7. Sport and Development 8. Theoretical Models of Exercise Adherence References

Introduction to Media Psychology

₹135.00 M.R.P.:₹ 150.00 You Save: ₹15.00  (10.00% OFF)
The book on 'Introduction to Media Psychology' as per the revised syllabus of Semester II of F.Y.B.M.M. There is now more of an emphasis on Media Psychology and its intricacies apart from the basic concepts and modern trends in psychology. Media Psychology is a continuously evolving dynamic subject. The topics of psychological, developmental and social aspects of media are reflected upon. The book will try to make the students understand the use of media by different cultures, their understanding of it and its influence on them. The chapters are designed to be comprehensive and easy to read. Contents - 1. Evolution of Psychology 2. Role of Psychology in Media 3. Psychological Effects and Influence of Media 4. Developmental Psychological Issues with Respect to Media 5. Social Psychology of the Media