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Arguing for a General Framework for Mass Media Scholarship challenges scholars and students tconsider and reconsider what we know about media and how we think about media As such, the book provides an important framework for thinking about knowledge—regardless of the discipline… The text provides all of the necessary tools tmove the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline - Dana Mastro, University of Arizona This book isthat call taction that comes forward every few years, twake us up and challenge our ways of doing things, not by being radical, but via synthesis Ive been waiting for several years for a book like this - Sahara Byrne, Cornell University In this groundbreaking book, W James Potter presents an innovative perspective tmedia scholars and students whare frustrated with the fragmentation of research findings across smany journals, books, and fields Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way tbuild knowledge about the mass media sthat it can be better organized and made more useful
