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The field of attitude research has long been recognized as one of the most important and influential within social psychology But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject intthe popular arena, heightening the relevance of the theory and practice of attitude measurement Caroline Roberts and Roger Jowell, acknowledged specialists in this area of research, have combed the literature tbring together the most comprehensive collection available The four volumes cover key advances since serious study of the subject began, where the selection of articles and papers present the key figures, major steps forward in theory or practice and some of the most creative and ingenious methodological work in the social sciences This set will provide a rich reference source that should appeal tacademics and practitioners alike Volume 1 – Basic concepts and historical foundations Volume 2 – Designing direct measures Volume 3 – Obstacles tdirect measurement Volume 4 – Expanding the measurement horizons
