Jonah Berger is a renowned marketing professor at the Wharton School of the University of Pennsylvania and a New York Times bestselling author. An international expert on social influence, consumer behavior, and word-of-mouth marketing, he has authored global bestsellers including Contagious, Invisible Influence, and The Catalyst. His research has appeared in leading academic journals as well as The New York Times and Harvard Business Review. Berger frequently advises major organizations like Google, Apple, and Nike on communication, change, and audience engagement.
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