no information available
This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication, both oral and written. It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples, every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication, choosing the most effective medium for conveying a message in a specific situation, sending fax messages, and e-mail etiquette have been carefully explained. Contents : PART − I: Communication Theory 1. Basic Elements of Communication 2. Objectives of Communication 3. Methods of Communication(Verbal) 4. Methods of Communication(Non − Verbal) 5. Media and Modes 6. Channels of Communication 7. Barriers to Communication 8. Public Relation PART − II: Oral Communication 9. Listening 10. Group Communication 11. Interviews 12. Speeches 13. Presentations 14. Dialogue Skills PART − III: Written Communication 15. Reading Skills 16. Essentials of Effective Writing 17. Writing Tactfully 18. Layout of a Business Letter 19. Job Application 20. Personnel Letters 21. Goodwill Letters 22. Enquiries and Replies 23. Orders and Replies 24. Complaints, Claims and Adjustments 25. Collection Letters 26. Sales Letters 27. Credit and Status Enquiries 28. Bank Correspondence 29. Insurance Letters 30. Meetings: Notice, Agenda and Resolutions 31. Reports 32. Summarisation 33. Punctuation 34. Numerals
