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'In an entirely different approach to studying business environment, this book highlights the intricacies of the surroundings of a business, even beyond its articulated boundaries that impact on executive decision making. The book, thereby, adds breadth to the coverage of the subject. Executive decisions at the appropriate level and time in the life of a business organisation can drive it towards growth and protect it from having to ride the path of premature decline. This book reiterates the fact to its readers that executive decisions and their proactive implementation are best done by careful scanning of the business environment and adapting to its constituents and factors with resonance. The contents of the book, especially Chapters 17-20, gravitate towards the Indian perspective of business, delving deep into the past, hovering over the present and peeping through the mist of uncertainty into the future. The book takes the students and other readers on a journey of 'how to think' and not 'what to think' in the process of executive decision making through the following: Concept of business environment Need for incessant scanning of the business environment for strategic and tactical decision making Nature of the internal and the external business environments linked by the new concept of the intermediary business environment Comprehensive anatomy of the external environment through micro constituents and macro factors Economic, political and industrial configuration of the business environment within the Indian perspective
