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Business policy is relatively a new concept in the history of management literature. It monitors managerial behaviour in terms of decision-making throughout the organizational hierarchy. It specifies the manner in which a firm should deploy its resources, overcome competition, exploit opportunities and minimize threats. By providing a unified theme for all activities, it facilities management to optimize enterprise effectiveness. In the present century, due to the unprecedented pace of S & T changes, business environment has become more hostile and uncertain than before. Consequently, organizations are finding it difficult to fulfill their mission. In such an environmental dilemma, the Darwinian maxim, the survival of the fittest will hold good too for the business organizations. Therefore, there is every reason to believe that not only survival but growth and development of business enterprise, too, is intimately linked with dynamism and pragmatism of its policies. This requires that the top brass of the organizations should be well-versed with this important tool of management. Contents : 1. Business System 2. Business Planning 3. Business Policy − Conceptual Analysis 4. Business Policy Related Aspects 5. Objectives of Business 6. New Economic Policy 7. Major Macro Policies 8. Organisational Structural Issues 9. Behavioural Policies 10. Personal Policies 11. Marketing Policies 12. Production / Operations Policies 13. Finance Policies 14. Social Responsibilities of Business 15. Social Accounting and Social Audit 16. Business Ethics 17. Corporate Strategy: Functions and Importance 18. Strategic Decision Making 19. The Strategist 20. Environment Analysis 21. Analysis of Organisational Resources 22. Selection of Strategic Alternatives 23. Total Quality Management 24. Business Process Re-Engineering and Enterprise Resource Planning 25. E-Commerce and Policy Implications 26. Multinational Corporations 27. Strategy Formulation 28. Strategic Implementation 29. Strategic Evaluation 30. Managing Strategic Change 31. Strategic Management in Non-Profit Organisations
