Cases in Indian Management (Vol. IV)

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Author: Chansarkar, Bal
Publisher: Himalaya Publishing House
Edition: 1st Edition
ISBN-13: 9789352730797
Publishing year: 2017
No of pages: 132
Language: English

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This volume IV of ‘Cases in Indian Management’ like previous volume III, continues to include cases contributed by students. There was a considerable interest and response from the students, I have included two cases – Case 7 ‘Neptune Steel – The Director’s Cut’ and Case 10 ‘Gopal Snacks – A Success Story’. Contents - 1. Increasing Blood Supplies 2. Patanjali Ayurveda – Spiritual Commerce 3. Luxury in The Air – A Case of Air India 4. Flipkart and Myantra Merger 5. Rechargeable Hunter 6. OYO Rooms – Disruptive Innovation in the Hotel Industry? 7. Neptune Steel – The Director’s Cut 8. SABORO – Fruits Passionately Grown and Thoughtfully Picked 9. Gillette Guard – Indo-vation 10. Gopal Snacks – A Success Story