Communicating Globally

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Author: Wallace V Schmidt
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9781412913171
Publishing year: March 2007
No of pages: 336
Weight: 450 grm
Language: English
Book binding: Paperback

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Communicating Globally: Intercultural Communication and International Business provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path tinternational business success This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business Intended as supplemental reading in courses on communication, culture, and globalism, this book provides an innovative perspective on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations The book further provides insights intdoing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends Alsincluded is a regional resource guide that establishes a sensible foundation for readers tcontinue their own cross-cultural or international business research, personally transforming their understanding intindividually instructive significance