Communication and Research for Management

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Author: Michael, V.P.
Publisher: Himalaya Publishing House
Edition: 2nd Edition
ISBN-13: 9789350249789
Publishing year: 2021
No of pages: 404
Weight: 414 grm
Language: English

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Globalisation of Business has brought with it an information technology revolution. Communication has now become the crux of business management. Todays manager is not the one who is just contented with the traditional forms of communication. He has actually become a human thermostat involved in the heat of the dynamics of communication revolution. Accordingly this book has undergone considerable revision for accommodating the recent trends in communication The strategic management process which is the concern of every global manager of today has a vital component in it for analytical process, research has attained wider dimensions in a global business. Necessary updating has, therefore, been done in the second part of this book in view of the emerging trends in the business environment. Thus this book Communication and Research for Management has now come out with appropriate changes taking into account the valuable suggestions and critical comments of my esteemed readers. Book Content of Communication and Research for Management PART I : MANAGERIAL COMMUNICATION Managerial Communication Fundamentals of Communication Oral Communication: Some Issues Some Important Oral Forms of Communication Written Communication Managerial Communication (Some Additional Highlights) Mass Communication Public Speaking PART II : MANAGERIAL RESEARCH Managerial Research Research for Decision − Makers Research in Managerial Functions Functional Executives and Research Research Design: A Managerial Approach The Process Research Process Research: Further Highlights Hypothesis Survey and Sampling Classification and Tabulation Presentation of Data Scaling Techniques Report Writing Conclusion Bibliography