Communication Theories and Models

Availability :
In Stock
₹ 278.80 M.R.P.:₹ 340 You Save: ₹61.20  (18.00% OFF)
  (Inclusive of all taxes)
₹ 0.00 Delivery charge
Author: Andal, Narayanan
Publisher: Himalaya Publishing House
Edition: 1st Edition
ISBN-13: 9789352020423
Publishing year: 2021
No of pages: 232
Weight: 260 grm
Language: English

Qty :

no information available

This book is written primarily with the students of communication and mass communication in view. It is expected that the style, form and content will be a source of help for students of both graduate and undergraduate studies and those in professional colleges and independent scholars. Of late Indian universities have included journalism as a core subject in their courses for commerce and business management, and communication and mass communication is a part of the syllabus. In the opinion of the author this is a field which is not already well served by such textbooks. Contents : 1. History of Communication 2. Understanding Communication 3. Channels of Communication 4. Theories of Communication 5. Communication Models 6. The Impact of Communication 7. Communication Update − Wireless Era