no information available
This book is written primarily with the students of communication and mass communication in view. It is expected that the style, form and content will be a source of help for students of both graduate and undergraduate studies and those in professional colleges and independent scholars. Of late Indian universities have included journalism as a core subject in their courses for commerce and business management, and communication and mass communication is a part of the syllabus. In the opinion of the author this is a field which is not already well served by such textbooks. Contents : 1. History of Communication 2. Understanding Communication 3. Channels of Communication 4. Theories of Communication 5. Communication Models 6. The Impact of Communication 7. Communication Update − Wireless Era