Constructing Co-Cultural Theory

Availability :
In Stock
₹ 8,748.00 M.R.P.:₹ 10935 You Save: ₹2,187.00  (20.00% OFF)
  (Inclusive of all taxes)
₹ 0.00 Delivery charge
Author: Mark P Orbe
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9780761910671
Publishing year: 1997-09-01
No of pages: 108 pages
Weight: 400 grm
Language: English
Book binding: Hardback

Qty :

no information available

This book presents a phenomenological framework for understanding the intricate relationship between culture, power and communication. Grounded in muted group and standpoint theory, this volume presents a theoretical framework which fosters a critically insightful vantage point into the complexities of culture, power and communication. Key coverage includes: a review and critique of the literature on co-cultural communication; a description of how the perspective of co-cultural group members were involved in each stage of theory development; and an explication of 25 co-cultural communication strategies and a model of six factors that influence strategy selection. The final chapter examines how co-cultural theory correlates with other work in communication generally and in intercultural communication specifically.