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The First Edition of this contemporary classic can claim thave put consumer culture on the map, certainly in relation tpostmodernism This expanded new edition includes: A fully revised preface that explores the developments in consumer culture since the first edition Among the most noteworthy areas discussed are the effect of global warming on consumption, the rise of the new rich, changes in the North/South divide and the new diversity of consumer culture A major new chapter on Modernity and the Cultural Question An update on postmodernism and the development of contemporary theory after postmodernism An account of multiple and alternative modernities The challenges of consumer culture in Japan and China The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day
