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We are inescapably confronted by consumer society and consumer culture: the inexhaustible world of goods and the declarations that we are born tconsume and are defined by our consumption But dwe know what this really means – and is it ssimple? Showing the cultural and institutional processes that have brought the notion of the consumer tlife, this book guides the reader on a comprehensive journey through the history of how we have come tunderstand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within Rooted in sociology, Roberta Sassatelli alsdraws on history, anthropology, geography, and economics tgive: A history of the rise of consumer culture around the world A richly illustrated analysis of theory from neo-classical economics, tcritical theory, ttheories of practice and ritual de-commoditization A compelling discussion of the politics underlying our consumption practices An exemplary introduction tthe history and theory of consumer culture, this book provides nuanced answers tsome of the most central questions of our time Consumer Culture will be essential reading for students and researchers in the many disciplines that now study consumer culture, including sociology, cultural studies and history
