Corporate Communications

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Author: Lars Thoger Christensen
Publisher: SAGE Publications Ltd
Edition: 1st Edition
ISBN-13: 9781412931021
Publishing year: March 2008
No of pages: 264
Weight: 600 grm
Language: English
Book binding: Hardcover

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The field of corporate communications describes the practices organizations use tcommunicate as coherent corporate bodies Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying assumptions of most corporate communications practices? What are the organizational and ethical challenges of attempting truly corporate communication?Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs tembrace multiple opinions and voices