Designing Research Questionnaires for Business and Management Students

Availability :
In Stock
₹ 6,787.20 M.R.P.:₹ 8484 You Save: ₹1,696.80  (20.00% OFF)
  (Inclusive of all taxes)
₹ 0.00 Delivery charge

Author: Yuksel Ekinci

Publisher: SAGE Publications Ltd

Edition: 1st Edition

ISBN-13: 9781446273562

Publishing year: 2015-02-01

No of pages: 184 pages

Weight: 5 kg 443 grm

Language: English

Book binding: Hardback


Qty :

no information available

In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. ... Read more Read less