DICT OF MARKETING 4E OQR:NCS P

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Author: CHARLES DOYLE
Publisher: Oxford University Press
ISBN-13: 9780198736424
Publishing year: 2016-05-09 05:30:00.000
No of pages: 544
Weight: 395g
Language: English
Book binding: Paperback

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.