DIGITAL MARKETING

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Author: VANDANA AHUJA
Publisher: Oxford University Press
ISBN-13: 9780199455447
Publishing year: 2015-04-13 05:30:00.000
No of pages: 456
Weight: 620g
Language: English
Book binding: Book

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Digital Marketing is designed as a textbook for management students specializing in marketing. The book undertakes a discussion on the various digital media and analyses how the field of marketing can benefit from them.