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Digital Social Media Marketing - Social change happens when you change internal attitudes, external structures, and/or work to make behavior unnecessary. Social networks are communities of people who typically share a common behavior, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organizations). Social networking sites have increased in the last decade. The most popular social networks include Facebook, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message. Social networks provide a medium for people to interact with others who are influential and make recommendations about products and services. These sites can improve lots of business activities, including : word-of-mouth marketing, market research, general marketing, idea generation and new product development, co-innovation, customer service, public relations, employee communications and reputation management. Social Media Marketing is marketing that focuses on people, not products. The products can be presented by the company with as many qualitative features and promotional tools as possible, but what really matters is the comments and appreciations left by the customers. People provide the content, and this is the reason why Social Media Marketing is so scary and challenging for marketers. Contents - 1. Basics of Social Media Marketing 2. Blending Traditional Marketing with Social Media 3. Developing Strategies for Social Media Marketing 4. Leverging the Power of Social Networking Sites 5. Creating Markets Through Media Sharing Sites 6. Acquiring Customers Through Blogs and Twitter 7. Marketing Through Social News and Bookmarking Sites 8. Quantifying Social Media Marketing Efforts 9. Innovative Trends and Best Practices of the Social Media Experts Case Studies
