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This is a gem of a book from twof the outstanding management researchers of their generation Easy tread and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers - Professor Graham Hooley, Aston University For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they dwhat they doUnrivalled in its nature Doing Business Research addresses the research project as a whole and provides:- essential detail of philosophical and theoretical matters that are crucial tconceptualising the nature of methodology - a pragmatic guide twhy things are important and how they are important - a huge range of things tconsider that the reader can use tdevelop their research project further- a resource book, providing extensive suggested reading thelp the researcher dtheir research This book doesnt just show you the basics - it will ultimately empower you tplace a magnifying glass on all elements of your research
