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Doing Ethnography is invaluable reading for anyone collecting data through observation Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research The book skilfully introduces the varied tasks and decisions you need tconsider before entering the fieldhelping you tavoid common mistakes and tconduct safe, ethical research The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media It alsincludes a detailed discussion of: Autoethnography Digital Ethnography Visual Ethnography Feminist Ethnography Managing and Analysing data This is an ideal companion for every novice researcher
