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The first six chapters of this Case Book, were written, from the perspective, of an Entrepreneurial Management Teacher. This Case Book, sees the growth of a social science academic, from a study of Managerial Approaches to entrepreneurship to the Socio-behavioral Study of an Entrepreneurial Organisation. This development, of the author as an academic, corresponded to the development of Hearty Mart as a business venture. Contents : 1. Introduction 2. Entrepreneur Speak 3. Identifying and Recognizing Opportunities 4. Feasibility Analysis 5. Industry and Competitor Analysis 6. Developing an Effective Business Model 7. Hearty Mart as a Community Organisation 8. Conclusion
