no information available
This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector. Key FeaturesExamines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products/services, and successfully launch these into the marketIncludes a chapter dedicated to social entrepreneurship and family firmsExplores issues of Ethics and Corporate Social ResponsibilityPacked with supporting "real world" case studies including Apple's iPod, Facebook and YouTube to illustrate how entrepreneurial firms succeedOffers learning features including learning aims, summaries, points for discussion, and further readingProvides a companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for studentsEntrepreneurial Management in Small Business will prove a practical and engaging read for all higher-level undergraduate and postgraduate students on entrepreneurship courses, and those with an interest in the broader SME, enterprise and small business management fields.
