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Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism ta mainstream economic model As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification New research intthe progress of Fair Trade tdate and, crucially, its key future directions is urgently needed Fair Trade is therefore a valuable and timely contributionThe range and depth of the book is considerable It is international in outlook and engages with a broad spectrum of theory and thinking Its style is approachable yet rigorous I would strongly recommend it tindustry, academics, students, policy-makers and the interested reader in general - Paul Rice, CEO, TransFair USAThis work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force- Hamish Renton, Product Manager Food You Can Trust, TescoWith the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out Fair Trade provides a comprehensive guide tall aspects of fair trade which make it a must read for everyone from casual buyer right through tseasoned producer Heres your chance tsee how you can easily change the world for the better- Mel Young, editor-in-chief, New Consumer, Britains only fair trade magazine, wwwnewconsumerorgFair Trade is at a crucial moment in its evolution from alternative trading mechanism tmainstream economic model This timely and thoughtful book looks at the strategic future for Fair Trade Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny Difficult questions are tackled such as What is the role and value of corporate social responsibility? and What is the brand meaning of Fair Trade?Throughout, readers are supported by:- Revealing case studies and useful data analysis; - Concise histories of different Fair Trade organisations;- Chapter summaries and conclusions
