Liesbet van Zoonen is Professor of Communication and Media Studies at Loughborough University and Professor of Popular Culture at Erasmus University Rotterdam. Her work covers the articulation of popular culture and politics, for which she uses a wide range of standard and creative quantitative and qualitative methodologies.
"Questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation, an overview that initiates the newcomer and offers topics and methods for the previously initiated. . . . All levels." --Choice Feminists have long recognized the significance of the media as a forum for the expression of--or challenges to--the existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores how feminist theory and research contribute to a fuller understanding of the media's multiple roles in the construction of gender in contemporary societies.
