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In this book the criteria for franchisor and the franchisee also addressed the major concerns along with the synergies between them. The reader will get an overview of the major aspects of the world of franchising. Overall the book would touch upon the different perspectives on concerns, approach is for the same along with the legal and global perspective of the `World of Franchising`. Book Content of Franchising 1. Franchising - Introduction 2. Merits and Demerits of Franchising 3. Synergies Between Franchisor and the Franchisee 4. Evaluation 5. Legal Aspects 6. Marketing in Franchising 7. Franchising in Global Scenario 8. The Way Ahead 9. Case Study in Retail
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