Franchising

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Author: Kati, Sumit

Publisher: Himalaya Publishing House

Edition: 1st Edition

ISBN-13: 9788184888379

Publishing year: 2021

No of pages: 216

Weight: 414 grm

Language: English

Book binding: Paperback


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In this book the criteria for franchisor and the franchisee also addressed the major concerns along with the synergies between them. The reader will get an overview of the major aspects of the world of franchising. Overall the book would touch upon the different perspectives on concerns, approach is for the same along with the legal and global perspective of the `World of Franchising`. Book Content of Franchising 1. Franchising - Introduction 2. Merits and Demerits of Franchising 3. Synergies Between Franchisor and the Franchisee 4. Evaluation 5. Legal Aspects 6. Marketing in Franchising 7. Franchising in Global Scenario 8. The Way Ahead 9. Case Study in Retail ... Read more Read less