"Prof. CA Abha Mathur is a Professor of Commerce at Satyawati College, University of Delhi. She is a qualified Chartered Accountant with many educational qualifications and degrees, such as B.Com. to her credit. (Hons.), M.Com. PG Dip [Business Management], DIP [Comp. Prog] and PhD from the Department of Commerce, University of Delhi. She has, to her credit, a long experience of 39 years, out of which her industry experience is about 13 years, and her teaching experience is about 26 years. Prof. Mathur started her career in 1982 as the Manager (Finance) in Pure Drinks, New Delhi Ltd., became the Head of Financial Operations in various private sector companies, and held senior positions until March 1995. After spending 13 years in the industry, she pursued her passion for teaching and became a part of Delhi University in July 1995. She continues to combine academic and professional work. Her academic career includes prestigious projects such as content development for the Tourism paper of the BA Program Application course as a Joint Coordinator. She was appointed as a Paper Coordinator for the subject Accounting for Managerial Decisions for M.Com. level students in e-PG Pathshala, which is an E-Portal for distance learning. She also reviewed 35 Modules & contributed content for 15 Modules. She has been a special invitee to teach various subjects in MBA Institutes, ICAI and Department of Commerce, Department of Computer Applications and Department of Adult Education of the University of Delhi, DTU, for teaching various papers of Commerce. She has presented about 11 papers in various National/International seminars/conferences and has published 24 Articles in leading International and National Journals. She has authored the following Books: Business, Entrepreneurship & Management for FYUP course Principles of Marketing for B.Com (Hons.) & MBA students Marketing Management B.Com (Pass) students Human Resource Management for B.Com (Hons.) & (Pass) students of CBCS Course Tourism & Travel - An Indian Perspective – For students pursuing courses in Travel and Tour Management Entrepreneurship for B.Com (Hons.) & B.Com (Pass), CBCS course students Leadership - Issues & Challenges for MBA students Fundamentals of Entrepreneurship for B.Com (Hons.) students of Utkal University, Odisha Organisational Behaviour For B.Com (Hons.) & B.Com program students of CBCS Course introduced by University of Delhi Communication & Documentation in Business for B.Com (Hons.) students of CBCS Course taught by University of Delhi Leadership and Team Development for B.Com (Hons.) students of CBCS Course introduced by the University of Delhi Entrepreneurship Development, for B.Com program students of CBCS Course introduced by University of Delhi She has also written a book of Moral Stories for children titled Kathayaen jo Daadi Maa se Suni Her latest storybook, containing 34 moral stories, is under publication, titled Ek Baar ki Baat Hai, which has been penned for children She does a lot of social work, and she is a Hony. Secretary of The Consumer Federation of India and Vice-Chairperson of South Delhi Citizens Council, an NGO dedicated to consumer and social causes. She received the prestigious Best Teacher Award from Delhi Government in the Year 2019. She was also the Coordinator of the IGNOU Centre, at her College, from March 2019 to December 2020. She has been an Acting Principal of the College several times, from 2017 to 2019. She can be reached for more details at https://cadrabhamathuronline.com."
<p>"A Comprehensive Textbook on “Entrepreneurship”for B. Com [H], [Three Years (6 Semesters)], under CBCS Programmeof various Universities throughout Odisha.</p><p>Highlights : It has been written in a simple & lucid language which is easy to comprehend and learn. Case studies & ’To do Exercises’ have been included at the end of each chapter, to enable students to explore and identify the practical aspect of Entrepreneurship </p><p>This book will not only help the students to secure good marks for themselves, but will also be a boon for any aspiring & budding Entrepreneur</p><p>After having gone through the book, the reader will be able to identify his/her hidden potential through personal SWOT analysis and would be well versed with the business world</p><p>Students/Readers would learn the methodology and modalities of setting up small business ventures & ways and methods of arranging and managing finances</p><p>The book also contains the method of Appraising a Project, Writing a Project Report, making a Feasibility Study and contains the much needed formats of Business Proposals</p><p>The various case studies and the brief sketches of the successful Entrepreneurial stories of Women Entrepreneurs, Dalit Entrepreneurs and Young Entrepreneurs, would certainly boost the Morale & provide motivation to students to become Entrepreneur</p><p>The Book covers the latest trend in the various types of Entrepreneurships that are known till now</p><p>Above all, the Book encourages Entrepreneurship, which the Indian economy needs today, so that the problems of unemployment and under-employment can be overcome"</p><div><br></div>
