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Author: P. C. Balasubramanian
Publisher: Rupa Publications India (15-Nov-12)
Edition: 15-Nov-12
ISBN-13: 9788129120595
Publishing year: Rupa Publications India
No of pages: 144
Weight: 163g
Language: English
Book binding: Paperback

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Both the authors have wide experience in the fields of Business Manangement/Accountancy etc., Being admirers of Rajinikanth they felt a book of this kind will greatly motivate and cater to the businessmen young and old alike.

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran