Handbook of Services Marketing and Management

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Author: Teresa A Swartz
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9780761916123
Publishing year: 1999-12-01
No of pages: 536 pages
Weight: 420 grm
Language: English
Book binding: Paperback

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The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.