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This Handbook assembles for the first time in a single volume research, scholarship and practices from across relevant disciplines and professions tgive a coherent picture of the communication and dissemination of behavioral science, the main actors, contemporary themes and approaches, key challenges, and the broader conditions that influence whether and how the work occurs Contributors include: behavioral scientists; journalism and communication scholars; mass media reporters, editors and producers from print, television and radio; representatives of think tanks and advocacy organizations; and professional communicators from a university, a scientific society, and a national social issue campaign All bring an accomplished record of sharing behavioral science tinform policy, mass media, service professions, and the public Though scholarly, the book brings together leading authorities whare both doers and thinkers toffer insights inthow the work is done and tilluminate the underlying conceptual and empirical issues The book alsadvances the dissemination and communication of behavioral research as an area of scientific inquiry in is own right, one that holds vast opportunities for the field of behavioral science Contributors offer recommendations for programs of research that should be at the top of the research agendaAs a book of core readings written tbe accessible tboth professionals and students, the book is poised tbe a staple of any serious attempt tintroduce behavioral scientists tkey issues in communicating and disseminating behavioral science and tadvance their capacity tunderstand and conduct the work It is alsan unrivaled resource for student and professional science communicators seeking tlearn more about the challenges of communicating behavioral research
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