Intercultural Communication & Ideology

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Author: Adrian Holliday
Publisher: SAGE Publications Ltd
Edition: 1st Edition
ISBN-13: 9781847873873
Publishing year: 2011-01-01
No of pages: 240 pages
Weight: 370 grm
Language: English
Book binding: Paperback

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This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.  'Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.' - Molefi Kete Asante, Temple University