INTERNATIONAL MARKETING 2E

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Author: RAKESH MOHAN JOSHI
Publisher: ()
ISBN-13: 9780198077022
Publishing year: 2014-06-11 05:30:00.000
No of pages: 816
Weight: 1kg 30g
Language: English
Book binding: Paperback

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International Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students. Written in a student-friendly style, the book takes a detailed look at the domain of international marketing. This would give readers keen insights into overseas markets