Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment with MindTap

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Author: Zahay/ Roberts
Publisher: Cengage Learning Pvt. Ltd
Edition: Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
ISBN-13: 9789355734570
Publishing year: Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
No of pages: 576
Weight: 576
Language: English
Book binding: Paperback

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INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.