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The revised and enlarged third edition of the book 'INTRODUCTION TO RURAL MARKETING' is specially designed to meet the needs of students and executives’ engagged in sales marketing of goods and services in rural areas. Salient Features: - Covers the full syllabi on Rural Marketing of most Indian Universities. - Contains new chapter on Rural marketing Research, Marketing Mix, Organised Rural Retailing, Marketing of Consumer Goods and Services, Recent Trends in Agricultural produce Maketing, Marketing of Agricultural Produce, Globalisation and Agricultural, Agricultural Inputs and Customer Relationship Management, Ethics in Sales and Marketing and Understanding the Rural Market - A Practical Approach. - Deals with Marketing of Consumer Goods, Services, Agricultural Produce and Agricultural Inputs and Provides an Integrated Approach to Rural Marketing. - Contains Corporate Examples, Case Studies and Photographs dealing with various aspects of Rural Marketing. Contents : 1. Nature and Scope of Rural Marketing 2. Exploring the Growing Rural Market 3. Rural Consumer Behaviour 4. Rural Marketing Research 5. Rural Market Segmentation 6. Rural Marketing Mix 7. Product and Pricing 8. Distribution in Rural Market 9. Organised Rural Retailing 10. Rural Promotion 11. Developing the Sales Force for Rural Market 12. Marketing of Consumer Goods and Services 13. Corporate Initiatives in Rural Market 14. Agricultural Marketing 15. Defects in the Agricultural Marketing System and Lines of Improvement-Part I 16. Defects in the Agricultural Marketing System and Lines of Improvement-Part II 17. Co-Operative Marketing 18. Recent Trends in Agricultural Produce Marketing 19. Agricultural Finance and Role of Institutions 20. Agricultural Pricing 21. Globalisation and Agriculture 22. Marketing of Agricultural Inputs 23. Agricultural Inputs and Customer Relationship Management 24. Ethics In Sales and Marketing 25. Understanding The Rural Market-A Practical Approach Bibliography
