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The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines Cross-referenced throughout, the format encourages critical evaluation through understanding Written by experienced and respected academics, the books are indispensable study aids and guides tcomprehensionKey Concepts in Public Relations:Provides a comprehensive, easy-to-use overview tthe field Covers over 150 central concepts in PR Paves the way for students ttackle primary texts Grounds students in both practice and theoryTakes it further with recommended reading
