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During the years since Independence, Indian organizations have evolved to adopt and implement management practices adhering to global standards. Today, many Indian organizations have a dynamic in industrially advanced countries, competing with the best-in-class organizations globally. For Indian companies to sustain their competitive advantage and gain a stronger foothold in the international business scenario, it is imperative for students (and future managers) to understand the fundamentals of management and how to act in organization clearly and imbibe the essence of Indian business practices. They need a textbook that will help them achieve this goal. It is designed to cater to the requirements of undergraduate and postgraduate students of management and all competitive levels. Written in accordance with the curriculum requirements of management courses, this book integrates theory with practice. This book is designed to provide a comprehensive introduction to the study of basic of management and organization and their management. In this textbook, different approaches have been discussed about management principles and their applications. The book provides detailed and exclusive research information and exposes the reader to the newest and distinct thinking in the field. Contents : Unit – 1 Management Unit – 2 Planning Unit – 3 Motivation Unit – 4 Organizational Behaviour Unit – 5 Attitude References