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Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy trelate twith clearly explained theory Readers are introduced tthe main differences between managing services tmanaging products and given a concise induction intthe core principles of operations management The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, tthe development and implementation of a service and concludes with the termination and disposal of a service Chapters contain pedagogical features that will help students tget the most from the ideas and examples being presented in the book including chapter objectives; short cases; student exercises; chapter summaries; further reading section; and a glossary of key terms Managing Service Operations has been written tsupport advanced undergraduate and graduate students studying Services Operations Management, Operations and Design, and general Operations Management
