Sima Kumari
<p>"This extremely useful book on Marketing Aptitude is specially published for the aspirants of ‘IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB) and Various Other Competitive Exam’ such as Insurance, Management, etc. where Marketing Aptitude is an essential aspect.</p><p>The main aim of the book is to present the vast subject of ‘Marketing Aptitude’ in a concise and useful manner. The book is presented in a simple reader-friendly manner to enable the readers learn and understand the complex subject of Marketing Aptitude in an easy manner.</p><p>The book covers the following chapters at appropriate length alongwith ample amount of Multiple Choice Questions (MCQs) with answers, and a Glossary at the end of the book:</p><p>Introduction to Marketing; Concepts of Marketing; Marketing Environment; Consumer Behaviour; Marketing Segmentation; Marketing Mix; Product; Product Mix; Product Life Cycle; Branding; Packaging and Labelling; Pricing; Physical Distribution; Promotion; Service Marketing; Social, Green & Event Marketing; Retail Marketing; Rural Marketing; Electronic Marketing; Marketing Research & Marketing Information System, etc.</p><p>While the concise study material of this book is aimed at taking your Marketing Aptitude to a new high, your own intelligence and practice will ensure you a Successful Career in your chosen field of activity or course. The book will prove very useful for study, self-practice and during the precious moments before the exam."</p><div><br></div>
