"Priyanka Gite Dr. Priyanka Gite is a professor in Faculty of Commerce, Banaras Hindu University (BHU), Varanasi, with teaching experience of more than 16 years. Her area of specialization is export marketing. She has been guiding post-gradu- ate students in research projects and has produced a number of theses. She is a life member of All India Accounting Association and All India Commerce Association. She has attended a number of academic seminars and conferences at national level. "
<p>This book is an attempt tprovide fundamental knowledge and deeper understanding of the marketing subject. Based on the UGC module for marketing, it has been divided into 14 chapters. The entire subject matter of the book has been organized systematically and presented in simple language and consistent manner. Efforts have been made to incorporate the views of the authors and experts wherever found necessary. Learning objectives has been highlighted for each chapter for quick reference and understanding. The summary provides the chapter details in nutshell. Long answer questions, short answer questions and multiple choice questions have been given at the end of the chapters for the benefit of the students. I hope the book will be useful for all those who are desirous to have an understanding of the marketing subject. </p><div><br></div>
