Marketing of Financial Services

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Author: Avadhani, V.A.
Publisher: Himalaya Publishing House
Edition: 3rd Edition
ISBN-13: 9789351422617
Publishing year: 2023
No of pages: 718
Weight: 950 grm
Language: English
Book binding: Paperback

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The present revision is a thorough updating of all facts and figures, keeping the basic framework intact. In all discussions, the conceptual side was kept in mind, before setting out the practical and operational Aspects. The coverage is comprehensively wide from the Basics to High Tech Services in the 21st century. The Financial Services, including banking and non-banking services are the fastest growing sectors now. The recent boom of 2004-05 on the stock market was led by banking sector, followed by other services. The economic and financial reforms are continued with renewed vigour with emphasise on infrastructure, which is the backbone of the economy. For this and other reforms, the role of financial services cannot be overemphasised. This book L, sweepingly wide, covering as it does, the financial architecture including the Regulatory, Authorities like RBI, SEM, IRDI etc., financial and non-financial intermediaries in the financial markets, alongwith a discussion on the markets, ranging from the call money market of one day to insurance market of life time saving and investments and the players the markets and the retail investors who are all covered in the discussions. The theory and practice are juxtaposed to be useful to students in the real world. The analysis is kept simple and lucid for the average students to grasp the basics of the subject. As the reforms are a continuous process and developments in policy changes are taking place daily, the Daily Financial Press is an added advantage to the students of this subject. The coverage of the book is so wide that it can be adopted for many subjects in Finance and Commerce streams and for both graduate and undergraduate courses in universities and colleges in India. Both domestic and foreign markets are covered as also banking and non-banking financial services and the related markets. The Financial Services, Financial markets and marketing of these services have all found a place in this book. It can be used for many competitive examinations in finance area. The revised book is more student-friendly and hopefully it continues to receive the patronage of the students and faculty alike for many subjects in the finance area. Contents : PART I : FINANCIAL SYSTEM 1. Financial System and real System 2. Reserve Bank and Financial System 3. Savings and Investment for growth 4. Financial System-Intermediation PART II : RBI AND BANKING SYSTEM 5. Reserve Bank as Central Bank in India 6. RBI-Organisation and Functions 7. Reserve Bank: Its Role 8. Commercial Banking 9. Banks as Intermediaries 10. Credit Cards in India (Plastic Money) PART III : NBFCs AND THEIR SERVICES 11. NBFCS-An Overview 12. Growth of Non-Bank Financial Services 13. Management of Financial Services 14. Merchant Banking 15. Mutual Funds 16. Venture Capital Funds PART IV : FINANCIAL SERVICES IN INDIA 17. Lease, Hire-Purchase and Housing Finance 18. Credit Rating Services 19. Role Of Registrars 20. Underwriting Services 21. Marketing of Issues 22. Custodian and Custodial Services 23. Factoring and Forfaiting 24. Insurance Services 25. Mergers and Acquisitions 26. Sample Case Studies on Companies PART V : SEBI AND ITS REFORMS 27. SEBI and Investor Protection 28. Functions of SEBI 29. Institutional Structure in capital Market 30. Reforms and State of Capital Market PART VI : FINANCIAL MARKETS IN INDIA 31. New Issues Market and Problems 32. Money Markets and Its Instruments 33. Securities Trading Regulations 34. Instruments of Issues and Trading 35. Stocks Market in India 36. OTCEI and NSE 37. Stock Market Operations and Functions 38. Trading in the Equity Market 39. DEBT (Gilted Securities) Market PART VII : MARKET INDICATORS AND PORTFOLIO MANAGEMENT SERVICES 40. Security Market Indicators 41. Interest Rates − Theory and Structure 42. Basics of Portfolio Management Services PART VIII : INTERNATIONAL MARKETS 43. Foreign Exchange Markets 44. Euro-Currency Markets 45. Exchange Risk Management 46. Exchange Management in India 47. Marketing of Financial Services