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The Sage Course Companion on Marketing is an accessible introduction tthe subject that will help readers textend their understanding of key concepts and enhance their thinking skills in line with course requirements It provides support on how trevise for exams and prepare for and write assessed pieces Readers are encouraged not only tthink like a marketer but alstthink about the subject critically Designed tcompliment existing textbooks for the course, the companion provides: Easy access tthe key themes in Marketing Helpful summaries of the approach taken by the main course textbooks Guidance on the essential study skills required tpass the course Sample exam questions and answers, with common themes that must always be addressed in an exam situation Quotes from leading thinkers in the field tuse in exams and essays Taking it Further sections that suggest how readers can extent their thinking beyond the received wisdom The Sage Course Companion in Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding tnew levels and help them achieve success in their undergraduate course
