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Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering It continually develops and adapts tthe changing nature and application of media technologies as well as changing political and social concerns with the media This major work combines pure methods articles or discussions with a range of exemplary applications – within particular theoretical frameworks – of each particular method or approach The content is divided intfive sections: Section I: Asking the right questions Section II: Researching media institutions, organizations, professionals and production Section III: Researching media content and representation Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures Section V: Doing communication research
